Halewood Wines & Spirits has added a raspberry mojito variant to its Caribbean Twist range of pre-mixed cocktail drinks.
The raspberry mojito flavour contains aromas of mint combined with distinctive raspberry flavours to replicate one of the UK’s favourite cocktails.
The launch of the new 4% ABV drink coincides with the rollout of fresh brand design, which has been developed in order to attract new consumers into the category. Following significant consumer research, Halewood has modernised the bottle design across the Caribbean Twist range to create greater differentiation within the category and deliver a more sophisticated look and feel for consumers, the company said.
Halewood has also made all Caribbean Twist flavours – strawberry daiquiri, mixed mango, piña colada and blue lagoon – available in £2.79 price-marked bottles, which it said will encourage purchase amongst consumers within the convenience and impulse channels.
A spokesperson for Halewood International said: “Raspberry mojito was a natural extension to the Caribbean Twist range, as the brand is all about replicating traditional cocktails with a modern twist, which can be enjoyed across a variety of occasions.
“Raspberry mojito compliments the other sweet and fruity flavours within the Caribbean Twist range, and strengthens the brand’s appeal within both the pre-mix and RTD segments.”
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