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Over 50% of Britons expect to increase the amount of plastic waste they produce over the summer and only 6% will regularly recycle when abroad, new figures reveal.
The research commissioned by Corona claims that one third of Brits say that when on holiday they ‘don’t care’ as much about recycling, whilst a quarter suggest they don’t have time to find out the relevant information when abroad. A further one in five complain that the process is just too complicated.
The research comes as Corona unveils its partnership with conservation group Parley for the Oceans to reduce marine plastic pollution. They will work together to protect 100 islands across the world by 2020.
Corona said that over 8 million metric tonnes of plastic pollutes the world’s oceans each year – a figure that half of Brits underestimate.
The figures show that 82% of people have seen plastic waste on the beach or in the sea, yet one third will happily leave it there. Just 20% will pick up litter if they see someone else dropping it on the beach or outside, whilst 30% will be ‘angry’, but not say or do anything about it.
More encouragingly, however, almost a quarter of beach-goers will confront people they see littering and ask them to pick it up.
Corona UK marketing manager Aina Fuller said: “Corona is a brand that was born at the beach, and through this amazing partnership we hope to inspire others to protect our homeland and our planet for future generations.
“The research reveals that we still have a long way to go and if current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050. By collaborating with Parley we hope not only to rid marine plastic pollution from 100 islands by 2020, but also raise awareness to inspire sustainable changes.”
The Mexican beer brand aims to implement a plastic-conscious philosophy starting with an assessment of its supply chain and eventually replace plastic items that are currently in use. There will be a focus on employee education and reduction of plastic use at brand events.
© FoodBev Media Ltd 2018
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