American ice cream brand Halo Top is expanding its range on non-dairy ice cream, as demand for vegan-friendly dairy alternatives continues.
The company will add peanut butter and jelly, mint fudge cookie and chocolate hazelnut to its range of 14 existing non-dairy flavours. Made with coconut milk, the three newest flavours contain less than 360kcal and up to 20g of protein per pint.
The brand is also bringing back three limited-time flavours as permanent additions to its core line-up. The peanut butter and jelly, blueberry crumble, and peaches and cream varieties will now be available year-round, having previously been seasonal editions.
Doug Bouton, president and COO of Halo Top Creamery, said: “We always want to keep our flavour line-up new and fresh for our fans, so we are excited to launch these new additions to our core dairy and non-dairy sets. The seasonal dairy pints made sense since fans responded so well to them, and we think the new non-dairy flavours could be our best yet!”
The disruptive ice cream brand has forged an impressive position for itself within the US ice cream category, competing on a lower-calorie footing than many of its rivals.
Its first move into vegan-friendly varieties came in February 2017, when it launched an initial offering of seven non-dairy pint tubs. They included peanut butter cup, oatmeal cookie, sea salt caramel, and caramel macchiato.
Then, in February last year, Halo Top doubled the size of its non-dairy portfolio with the launch of seven more flavours – each with the low-in-calorie and high-in-protein positioning that the brand has become known for.
The non-dairy additions come amid a growing interest in vegan eating, with more consumers than ever avoiding meat for health and lifestyle reasons. Research from Mintel published last year showed that Germany was the leading market for vegan product launches, followed closely by the UK.
But the US was the third most significant country, accounting for 12% of global vegan product launches.
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