Hammond’s Brands unveils new look ahead of the holiday season

Hammond’s Brands, the parent company of Hammond’s Candies and Old Dominion Peanut Company, has launched new packaging for its line of holiday gift bags ahead of the high-traffic holiday season in the US.

The brand’s holiday gift bags are filled with 5oz of confectionery, including mini ribbon candy, natural peppermint puffs, art candy, organic mint pillows and Christmas bear gummies.

Hammond’s executive vice president of marketing and business development Andrew Whisler said: “Our gift bags are always a retailer favourite during the holiday season.

“We’ve maintained a classic feel while adding an edge with a modern look that really shows off the quality of the hand-crafted candies we are known for.”

Hammond’s president and CEO Andrew Schuman added: “The new Hammond’s holiday gift bag packaging pops off the shelf. Consumers won’t be able to pass up the eye-catching, bright white and red packages that perfectly showcase the colourful treats inside. Our range of candy styles offers a great gift option for all ages at the holidays.”

Hammond’s Candies was founded in Colorado in 1920. The company became the firm that it is today through its acquisition by CEO Andrew Schuman. Since then, Hammond’s has gone on to acquire businesses such as McCraw’s Candies in 2010 and Old Dominion Peanut Company in 2012.