New free-from confectionery brand Happi has launched a range of chocolate made with gluten-free oat milk nationwide across the UK.
The line includes four chocolate bar varieties – plain, cacao nib crunch (featuring a blend of crushed cacao nibs and chocolate), salted caramel and orange – as well as chocolate buttons.
Happi chocolate is made with gluten-free oat milk, rice syrup and 47% single origin chocolate. The new brand says it sources its cacao directly and ethically from farmers and growers with a full ‘farm-to-bar’ supply chain.
The free-from brand has replaced soya lecithin with sunflower lecithin to make the chocolate range completely allergen free. Happi also claims its line-up is 100% natural and contains 35% less sugar than other mass market chocolate brands.
“When we began working on Happi about eight months ago, we looked around at the oat milk chocolate options in the speciality sector and they were either very expensive or not particularly tasty,” said Happi founder, Gavin Cox.
He added: “We’ve set out to create a fun and approachable brand oat milk chocolate brand that is reasonably priced, tastes delicious and is something that parents would be happy to give their kids – and eat themselves.
“The free-from market is dominated by major brands, however challenger brands are beginning to breakthrough and we want Happi to introduce new consumers to the category and have them buying not once, but multiple times.”
Happi chocolate will be available from mid-February from Selfridges, Ocado and local independent retailers nationwide for an RRP of £1.75-3.50. All Happi packaging is either fully recyclable or compostable.
© FoodBev Media Ltd 2021
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