Baby food brand Happy Family Organics has launched a new pouch line of savoury vegetable blends across the US.
Crafted for 6 months plus, Happy Baby Savory Blends feature one and a half servings of organic vegetables per pouch.
Each blend combines organic vegetables with half a teaspoon of avocado or olive oil, as well as a hint of herbs and spices such as garlic, rosemary, sage or oregano.
The line comes in four varieties: Sweet Potatoes with Olive Oil + Rosemary; Squash, Chickpeas & Spinach with Avocado Oil + Sage; Broccoli & Carrots with Olive Oil + Garlic; and Purple Carrots & Cauliflower with Avocado Oil + Oregano.
Happy Baby Savory Blends build on the brand’s existing portfolio of veggie-forward meals and snacks such as Love My Veggies pouches, Superfood Puffs and Teether Crackers.
The organic vegetable pouches contain no added salt or sugar and are free from artificial flavours, colours and preservatives.
In addition to the the product launch, Happy Family Organics has joined Partnership for a Healthier America’s (PHA) Veggies Early & Often campaign – which aims to inspire healthy eating habits for babies and toddlers – making a series of commitments that include doubling its vegetable-forward products over the next three years.
“As a mom of three, I understand the struggle of helping little ones learn to love their veggies, especially as babies. It’s challenging to strike the balance of making vegetables flavourful, but also not masking their taste,” said Anne Laraway, CEO of Happy Family Organics.
“My youngest, Emmy, is now seven months old and I love seeing her enjoy our new Savory Blends pouches – the recipes taste so yummy to her and are similar to how I would prepare veggies for myself and our family; roasted with delicious oils and hints of herbs and spices, versus plainly steamed. By introducing veggies to her early and often, and in this convenient way, I’m laying the foundation for a love of vegetables, that she will continue with through adulthood.”
Happy Baby Savory Blends are currently available for purchase at Whole Foods Market and Amazon.
© FoodBev Media Ltd 2021
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