Haribo is investing £22 million at its manufacturing facility in Castleford, West Yorkshire, as it looks to strengthen its position in the UK market.
The investment will be used to enhance technologies at the purpose-built UK site and deliver additional capacity, greater efficiencies and reduced costs.
In addition, Haribo will strengthen its product reformulation efforts, with sugar reduction as a key focus.
The company has already launched a number of reduced-sugar products such as its Fruitilicious gum sweets and reformulated its Jelly Babies to reduce sugar content.
The £22 million investment will be rolled out throughout this year and is said to reiterate Haribo’s commitment to the UK market.
“As we continue to face tough challenges following the ongoing impact of Covid-19, we are showing our resilience and commitment to world-class production in an increasingly competitive market,” said Jon Hughes, managing director of Haribo UK.
“Investing £22 million into our already world-class manufacturing facility will give us greater opportunity to produce the variety of sweets that we know bring childlike happiness to our customers. We focus on making great-tasting treats that are just sweet enough and will continue to look for ways to reduce sugar content where we can.”
Last year, Haribo Group announced that it would be beginning construction of its first-ever manufacturing plant in the US, stating that it would invest over $300 million in the project.
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