Haribo launches limited edition Goldbears

Gummy sweets brand Haribo has released a limited edition, summer-inspired twist on its popular Goldbears offering. 

The new Goldbears feature six flavours and colours, including peach (orange), passion fruit (purple), cherry (red), lime (green), mango (yellow) and watermelon (pink). 

“Haribo is constantly listening to our consumers, and we know they love our gummies from our iconic Goldbears to Starmix to Twin Snakes, so we’re thrilled to bring them a new exciting experience,” said Rick LaBerge, COO of Haribo of America. “We’re all looking forward to some celebration, and Summer Edition Goldbears inspire that playful, fun feeling that’s perfect for the season.”

Summer Edition Goldbears are available now through the end of summer at retailers nationwide.