The new bottle builds on the original award-winning, embossed sparkle design created by Ardagh when it helped the company to launch its first products in 2002.
The bottle, inspired by the classic architecture of Harrogate, has been designed to be instantly recognisable with premium appeal. The bottle’s diamonds disperse light to create a fresh, sparkling effect.
The bottle is guaranteed to create ‘exceptional standout’ on-shelf or back of bar, attracting new and existing customers to buy across the range.
A particular feature of the glass bottle is that when filled, the diamond features are enhanced as light refracts to bring the bottle to life and create a wave effect. This interesting design feature also, claims Ardagh, represents an effective means of interacting with the consumer, a particular benefit of intricately embossed glass.
Both the new branding and bottle design reflect Harrogate Spring Water’s history, being sourced from the original British spa town, Harrogate, which has provided water since 1571. This lineage is now highlighted on-pack along with an image of the Royal Pump Room, enhancing the authenticity of the product and celebrating Harrogate’s role in the development of bottled water in the UK.
While retaining its colour palette of black, white and silver, the new labels introduce classic typography from Harrogate’s elegant heyday and combine subtle Art Deco and Middle-Eastern background patterns inspired by the town’s illustrious past.
“We’re thrilled with the new designs,” said Harrogate Water Brands MD James Cain. “They look beautiful, and will certainly provide the ‘wow factor’.”
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