Harvest Cheweee has expanded its cereal bar range with the launch of Fruit & Oat Bites, a healthier fruit-based snack created to keep on-the-go children fuller for longer.
According to the company, the product was developed to address a current lack of tasty, healthier, on-the-go snacking options within the children’s snacking sector. Harvest Cheweee is confident the introduction will serve to drive growth in the children’s segment of the cereal bar category, which is currently worth £60.3m.
Available in three flavours – Bananatastic, Very Berry and Cocoalicious – the Fruit & Oat Bites are made from 100% natural ingredients, of which 80% is fruit, and are high in fibre due to the inclusion of slow-release energy-giving oats.
Harvest Cheweee brand marketing manager Jodie Cavaye said: “Our shopper research shows that while existing fruit snacks are popular with consumers, they don’t address all of the key drivers around snacking, one of which is satiety. There is a real opportunity for healthier, high-in-fibre snacks within the children’s snacking sector and the launch of Fruit & Oat Bites taps into this area, bridging the gap between fruit snacks and cereal bars.
“With a quarter of UK households now ‘free-from’, of which 18% are gluten-free, Harvest Cheweee’s Fruit & Oat bites have been made with gluten-free oats – tapping into the growing demand for gluten-free products for children. The product will appeal to the 31% of parents who provide their children with a packed school lunch due to allergies and intolerances.”
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