“In our intensive shopper and market research, we’ve found consumers are concerned about personalised health platforms and are seeking more convenient, easy-to-carry products,” said Donna Hartsough, senior director of brand strategy at Innovative Beverage.
The new HealthShot beverages include:
Upcoming HealthShot additions will include targeted shots that focus on platforms such as immune health, joint health and relaxation.
Source: Innovative Beverage Products
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