The foundation is made up of 40 companies, including retailers such as United Supermarkets, manufacturers including Kellogg Co and PepsiCo, non-profit organisations and trade associations. Members have committed $20m to the effort.
It will promote ways to help people achieve a healthy weight through energy balance, while focusing on the marketplace, the workplace and schools.
“As an industry, we touch the lives of tens of millions of people every day,” said Indra Nooyi, PepsiCo chairman and CEO, and HWCF vice chair. “We are driven by the belief that by joining forces with partners across many sectors, we can make a far greater impact in the fight to reduce obesity than by working alone.
“For our part, we’re committing to enhancing our efforts to offer food and beverage choices that can contribute to healthy weight. To do that, we’ll offer more reduced-calorie and portion-controlled options. At the same time, we will do more to educate people, particularly children, about balancing the calories they consume with those that they burn.”
The foundation will partner with organisations including the American Council for Fitness and Nutrition Foundation, the American Dietetic Association Foundation and Girl Scouts of the USA.
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