Brewing giant Heineken has revealed plans to invest $470m in a new production facility in Mexico – its seventh in just five years in the country.
The plant in the northern state of Chihuahua will be capable of producing 5m hectolitres of beer for the US and Mexico, and could provide up to 500 jobs for the local economy. One of the largest brewers in the country, Heineken is seeking “to meet the needs of the Mexican market”, where brands such as Sol, Indio and Tecate are proving increasingly popular.
Overall capacity at the brewery could rise to 10m hectolitres by 2017, according to Heineken Mexico’s chief executive.
Marc Busain said: “The new plant in Meoqui will be the world leader in technology and sustainability, with the ability to produce beer that Mexican consumers demand and deserve.”
The brewery will be Heineken’s seventh since it first entered the market in 2010, when it acquired the beer producer Cuauhtémoc Moctezuma.
It follows a similar investment in a €110m production facility close to the Ethiopian capital Addis Ababa, which we reported in January had “the potential to transform the Dutch firm’s presence in the country”.
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