Heineken has appointed Dolf van den Brink as the new president of its Asia Pacific operations, effective from 1 October 2018.
Van den Brink currently serves as the managing director of Heineken Mexico, and previously served as managing director of Heineken USA from October 2009 to August 2015.
He will succeed Frans Eusman, who will now serve as the executive director, global audit at Heineken after three years as the president of the Asia Pacific region.
Van den Brink has 20 years of experience at Heineken, as he joined the company in 1998 as a commercial management trainee, and has held several marketing, commerce and management roles at Heineken brands such as Vrumona and Bralima.
Jean-François van Boxmeer commented: “I am pleased that Dolf van den Brink is stepping in Frans Eusman’s footsteps leading our business in the Asia Pacific region.
Dolf has an outstanding track-record building high performing teams in both developed and developing markets.
“His strong leadership and people skills, coupled with his strategic, commercial and marketing insights, will be very valuable assets in driving continued growth in the Asia Pacific region. I welcome Dolf to the Executive Team and look forward to working directly with him.”
“Frans Eusman has been a vital member of our Executive Team for eight years and has made a significant contribution to our business. As President Asia Pacific for the past three years, he has driven strong top and bottom-line results in this important region.
“His robust support behind the Tiger brand has made it the €1 billion brand it is today. Prior to his current job in Asia Pacific, Frans was instrumental in driving efficiencies and cost savings as the company’s chief business service officer.
“I am confident that Frans will continue to add significant value to the business in his new role.”
Etienne Strijp, currently the managing director of Heineken Russia, will succeed Dolf van den Brink as the managing director of Heineken Mexico as of 1 October 2018.
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