Heineken has appointed Soren Hagh as president of its Europe region and Jacco van der Linden as president of its Asia Pacific region, effective as of 1 June 2020.
Following the transition, both Hagh and Linden will join the Heineken executive team.
Hagh will succeed Stefan Orlowski, who is leaving after 22 years with the company, meanwhile, Linden will succeed Dolf van den Brink, who in February was announced as the new CEO.
Brink will replace Jean-François van Boxmeer, CEO of Heineken for the last 15 years, on the same date.
At present, Hagh is serving as managing director of Heineken Italy and previously held the position as the brewer’s executive director of global marketing.
Before joining Heineken in 2013, Hagh held a number of senior management positions at Lego, Diageo and L’Oréal.
Jacco van der Linden
Currently, Linden is serving as managing director of Heineken Vietnam and previously served in the same role for the company’s China unit.
Linden joined Heineken in 1999 and has held a number of senior international leadership roles in commerce, in the UK, Nigeria, the Netherlands and Ireland.
Jean-François van Boxmeer, chairman and CEO, said: “Obviously, the key focus for us is on running the company through the current unprecedented COVID-19 crisis. With our first priority the health and well-being of our people.
“At the same time, we are preparing for the future with these appointments. I am very pleased with Dolf’s choice of Soren Hagh leading our Europe region, and Jacco van der Linden leading our Asia Pacific region, per 1 June 2020.
“Soren and Jacco have an outstanding track record delivering strong business results, and they both have great leadership, people and commercial skills. We are confident that Soren and Jacco will be very valuable in our executive team, and in leading the business and respective teams in their regions.”
© FoodBev Media Ltd 2020
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