The bottle features an 8-bit microprocessor and an accelerometer, which react to specific motions and sounds. The bottle lights up its eight LEDs when triggered by certain things, such as music, someone taking a sip and bottles being ‘clinked’.
Source: Heineken
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@foodbev great example of using digital technology to enhance the consumption experience! — Tanvi Savara (@tsav_consumer) April 29, 2013
@foodbev great example of using digital technology to enhance the consumption experience!
— Tanvi Savara (@tsav_consumer) April 29, 2013
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