Brewing giant Heineken has opened a $60m brewery in Myanmar as it continues to expand its exposure to high-growth markets.
The facility in Hmawbi, near Yangon, will have a technical capacity of 330,000hl and could directly employ as many as 200 local people. It will initially brew Heineken for the premium segment of the market and a new local brand called Regal Seven, which is described by the Dutch brewer as “a lager beer developed especially for the Myanmar market”.
Heineken will be hoping to increase the popularity of beer in Myanmar amid the country’s rapid urbanisation and fast-growing middle class. The country drinks an average of six litres of beer per person every year, but this is dramatically lower than the 38 litres consumed by drinkers in neighbouring Thailand.
The investment follows Carlsberg’s decision to build a $75m brewery in Bago – just 30 miles from the new Heineken facility – nearly two months ago.
Jean-François van Boxmeer said Heineken were “well placed” for success in Myanmar.
Heineken CEO and chairman Jean-François van Boxmeer said: “Myanmar is an exciting new opportunity for Heineken. We have a strong track record of growing in partnership with emerging markets, investing in the latest technologies, hiring and training local employees, and supporting the communities where we operate. With our inclusive approach to growth, we are well placed to build a strong and sustainable business in Myanmar.”
Alliance Brewing Company chairman Aung Moe Kyaw added: “We are delighted that the brewery is now operational. It is modern, efficient and something we can all be proud of. Now we can move to the next phase of the project, delivering excellent beers that consumers enjoy and creating a continuous supply of attractive employment opportunities for the people of Myanmar.”
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