Heineken UK is best known for its range of lager, cider and smooth ale brands, but behind the scenes, the company is one of the biggest and most active players in the cask ale market, supporting the sales, distribution and dispense of more than 375,000 barrels of cask ale per year.
Cask Marque will play an integral role in the Heineken UK beer quality programme launched earlier this year, while encouraging affiliated Heineken UK companies, S&N Pub Company and Caledonian Brewery to champion Cask Marque accreditation within their own customer networks.
Paul Nunny, chief executive of Cask Marque, said: “Securing the commitment and focus of the UK’s leading brewer on beer quality is an important industry milestone and we look forward to working with them.”
Source: Heineken UK
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