Heineken-owned Desperados has entered the hard seltzer market with the launch of Desperados Alcoholic Sparkling Water in the Netherlands.
Desperados Alcoholic Sparkling Water is made with carbonated alcoholic water, lime and tequila. The new 4.5% abv beverage contains 99 calories and will initially be available in one flavour – Lime Twist – with plans to release more iterations in the future.
Desperados’ global marketing manager, Rutger van der Stegen, said: “We created Desperados Alcoholic Sparkling Water in response to the evolving drinking habits of consumers who are looking for a fruity-yet-fresh beer alternative for any occasion. It is designed to sit alongside our wider product line, giving consumers the choice whether to enjoy an alcohol-free Desperados Virgin 0.0, Desperados Original or Desperados Alcoholic Sparkling Water.”
Last year, Heineken announced the global launch of Desperados Virgin 0.0%.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.