The Heinz BIG launch was one of the best branded launches in six years, with £1m sales secured in just 12 weeks. Available nationwide from the end of March, with an RRP of £2.00, the new dish has been introduced to cater for consumer demand. It features chicken, chunky potatoes and vegetables in gravy.
Primarily aimed at 25 – 44 year old males looking for a satisfying and tasty evening meal, the Heinz BIG Ready Meals are ready to eat in just nine minutes.
Source: Heinz
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