Organic sales increased 5.5% led by strong performances in emerging markets (a key growth driver) and North American consumer products. the company benefited from higher sales of Heinz Ketchup, Classico pasta sauces, Complan nutritional beverages and other leading brands, as the consumer trend of at-home eating accelerated in response to the global recession.
“Heinz delivered record sales and profit in fiscal 2009 despite the difficult global environment,” said William R Johnson, chairman, president and CEO. “Heinz brands around the world performed well, benefiting from the growing trend of at-home dining.”
Sales in emerging markets grew 8.8% on a reported basis and 15.7% on an organic basis, propelled by double-digit organic sales growth in India, Indonesia, Latin America, Poland and baby food in China. In Russia, the world’s second-largest ketchup market, Heinz has become the leader in the ketchup, condiments & sauces category. In India, sales of Complan have doubled over the past three years and are nearing $100m.
“Emerging markets are a key driver of long-term growth for Heinz, and they remain on target to generate 20% of our total sales by 2013,” said Johnson.
Source: HJ Heinz
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!