Heler’s Reduced Salt Mild Cheddar contains 30% less salt than standard Cheddar and is being made available at 600 Tesco stores.
“Our team of buyers spend a great deal of time seeking out cutting-edge products for the health-conscious consumer that have never been seen before,” said Tesco cheese buyer David Chamberlain. “When we believe in something, we like to give it as much exposure and support as possible, and Heler’s Reduced Salt Mild Cheddar is without doubt set to make significant changes within the category.”
Although famed for its traditional values, innovation is fundamental to Joseph Heler’s foundation. Angela Pasco, head of sales and marketing for Joseph Heler Cheese, said: “We are delighted that the years of hard work and determination in our research and development department have come to fruition. Consumers are now much more aware of their salt intake and are looking for alternative products. This reduced salt cheese has been years in the making, ensuring that we launched with what we believe to be a truly revolutionary product.”
Source: Joseph Heler
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