Hellmann’s, the No 1 mayonnaise brand from Unilever UK, is launching a special edition jar for the Christmas season, available to retailers from October 2014.
The limited edition Real Mayonnaise jar features Hellmann’s signature blue ribbon alongside Christmas cues on-pack, including a season’s greetings card, snowflakes and the words ‘Ho Ho Ho’ in place of the Hellmann’s logo.
“Hellmann’s Real Mayonnaise is our biggest seller over the festive period, generating over £25m in the 12-week lead-up to Christmas last year,” said Kirsty Chalmers, assistant brand manager for Hellmann’s at Unilever UK. “By launching a special Christmas Hellmann’s Real Mayonnaise jar, we’re looking to drive incremental sales for the dressings category at this key time.
“We know that consumers use more mayonnaise around Christmas, particularly with leftover turkey and at buffets. Our new packaging taps into this.”
Hellmann’s Christmas Real Mayonnaise is available in 400g jars with an RRP of £2.12, 600g jars with an RRP of £2.89 and 800g jars with an RRP of £3.59.
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