Unilever has announced the launch of a new mayonnaise-style dressing with olive oil, as part of its Hellmann’s brand of mayonnaise.
Launching this month, new Hellmann’s with olive oil features a blend of olive oil and is a natural source of omega-3. It will be available in 400g glass jar and 430ml squeeze bottle formats with recommended retail prices of £2.39 and £2.99 respectively.
According to Hellmann’s, “the product launches at a time when consumers are looking for products with a healthier positioning and seeks to reinvigorate the £146 million mayonnaise market by offering consumers a new product proposition from an iconic brand”.
It will be supported by a £5m marketing campaign that launches in June, covering television, digital, PR and out-of-home advertising.
Hellmann’s senior brand manager Kyrie Merryman said: “Hellmann’s with olive oil mayonnaise-style dressing will appeal to consumers looking for different flavours and formats during the upcoming barbecue season, and can be used with a variety of dishes – from salads, to grilled meats, and sandwiches. We are very excited about this new product launch.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial