Available in chocolate and strawberry flavour, the new powdered milkshake mixes mark the partnership’s first move into the UK beverage category.
Hello Kitty Milkshakes are high in calcium and protein and are suitable for vegetarians. The company’s creations are packaged in 260g (strawberry) and 300g (chocolate) resealable pouch packs, each of which contains 20 servings.
“Using our breadth of category knowledge, we understand the flavoured milk market is currently worth over £194m in the UK and is currently growing at 6% year-on-year,” said Aimia Foods’ brand manager for Hello Kitty, Carys Delve. “With an impressive market share, we’re confident there’s an opportunity for further growth given Hello Kitty’s brand loyalty.”
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