Meal kit delivery service HelloFresh has acquired Colorado-based organic meal kit provider Green Chef for an undisclosed sum.
HelloFresh is one of a growing number of meal kit providers, and this acquisition adds Green Chef’s range of gluten-free and vegan meal kits to its portfolio.
The purchase also strengthens HelloFresh’s position in the US market, and will allow the brand to provide new options which comply with Paleo and Keto diets.
Tobias Hartmann, president for North America at HelloFresh said: “Our customers are at the centre of our thinking when it comes to offering great dinner experiences.
“Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans.”
“HelloFresh will now offer the most customised meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”
“We were the first certified organic and gluten-free meal kit company in the U.S., an important distinction to consumers who are committed to eating organically or are sensitive to gluten. With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier,” said Michael Joseph, Chief Executive Officer of Green Chef.
© FoodBev Media Ltd 2023