Henkell & Co, the Oetker Group’s wine and spirits unit, and Freixenet will become Henkell Freixenet after the German firm bought the cava producer earlier this year.
Alongside a new logo, the new name will become effective as of 1 January 2019.
Henkell reached an agreement to buy 50.7% of Spain’s Freixenet for just under €220 million in March.
The companies said the Spanish-German alliance “creates the world’s leading sparkling wine group, allowing Henkell and Freixenet to access new markets and distribution channels”.
When the deal was announced, Freixenet president José Luis Bonet Ferrer said: “In Henkell we have found a strong partner with a long-term strategy which will significantly strengthen Freixenet and help us to maintain our identity and tradition – with an even stronger international presence in the future.”
In 2017, Henkell’s revenues were €702 million. Meanwhile, Freixenet generated €535 million in the past financial year. Together, the two companies employ 4,000 people worldwide.
The news comes the same month as Henkell & Co-owned Copestick Murray and Freixenet UK announced they will merge to form one company as of January 2019.
Called Freixenet-Copestick, the firm will be jointly led by Damian Clarke, current managing director of Freixenet UK, and Robin Copestick, managing director and joint founder of Copestick Murray.
Meanwhile, Henkell’s and Freixenet’s joint operations in the US will be known as Freixenet-Mionetto.
© FoodBev Media Ltd 2019