Rebbl, a US creator of coconut milk-based herb drinks, has secured $20 million in funding led by Cavu Venture Partners.
Since launching in 2011, Rebbl has experienced triple-digit growth, much of which has been attributed to the brand being at the forefront of plant-based and functional beverage trends.
The brand said that funding will allow it to grow its team, increase marketing efforts to drive greater household penetration, and enhance research and development.
Rebbl creates nutrient-dense drinks that are plant-based, organic and non-GMO, featuring adaptogens and super-herbs such as matcha, turmeric, ashwagandha, maca and schizandra.
Rebbl sources its organic ingredients from 29 countries and makes a 2.5% donation of the net sales of every bottle to non-profit organisation Not for Sale, which aims to protect people from human trafficking.
Sheryl O’Loughlin, CEO of Rebbl, said: “We are so excited to welcome Cavu Venture Partners to the Rebbl family. It was important to our team that whoever we brought on during this round of funding felt as passionate as we do about our Rebbl mission.
“Cavu exemplifies this and co-founder, Clayton Christopher, will join our board. With his experience as a founder of Sweet Leaf Tea and Deep Eddy Vodka, his addition will enhance the deep brain trust already in place.
“This includes the best of the best in the beverage industry such as Duane Primozich from Bigr Ventures and Mark Rampolla from PowerPlant Ventures, whose forward-thinking companies also chose to continue to invest in the brand.”
Cavu Venture Partners co-founder Clayton Christopher said: “We’ve long admired Rebbl not just for its exceptional products, but also for its mission to make a real difference in the world.
“Their seasoned management team spearheaded by CEO Sheryl O’Loughlin and co-founder Palo Hawken know inside and out who they are as a brand. Rebbl has disrupted the functional beverage space while simultaneously highlighting the positive impact an innovative social enterprise can have on our world.”
© FoodBev Media Ltd 2021
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