San Fransisco-based herbal beverage brand Aura Bora has raised $2 million in a seed financing round, as it looks to continue its expansion.
Aura Bora’s craft sparkling waters are infused with herbs, fruits and flowers, and come in Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut varieties.
The news follows the brand’s latest retail expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest and Fresh Thyme; as well as the launch of its new subscription service and a new limited-edition Ginger Meyer Lemon flavour.
Aura Bora says the capital will be used to grow its team, support brand expansion and strengthen its direct-to-consumer channel.
Notable investors include actor Scott Eastwood, musician Marley Williams, consumer products accelerator SKU and CPG-focused venture capital fund Balanced Breakfast.
Earlier this year, Aura Bora featured on business reality TV show Shark Tank and secured a deal with Robert Herjavec for $200,000 and 15% equity in the company.
“We are excited to see our brand continue to grow at such a rapid pace after our appearance on Shark Tank earlier this year,” said Paul Voge, CEO and co-founder of Aura Bora.
“With the support, guidance, and insights from our accomplished team of investors, we look forward to evolving Aura Bora and the sparkling water category as a whole. We’ll continue to reject conventional flavours and artificial ingredients, and instead create wild, plant-based combinations made with real ingredients to our consumers.”
© FoodBev Media Ltd 2020
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