With overall sales of the Make Us A Brew brand up by more than 50% for the first half of 2009, the new herbal tea range aims to help increase the brand’s presence within the hot beverages category by appealing to health-conscious consumers and tea enthusiasts.
“We’ve seen significant growth since we launched the brand in 2007, and this has helped us ride the wave of the current recession,” said Elyse Taylor, MD of Make Us A Brew. “Our plan was to always allow the brand to grow organically, and we’ve attracted a strong customer base from our listings in stores such as Selfridges, Wholefoods Market and Waitrose, which now stocks our English Breakfast tea bags. With our new herbal range, we hope to reach more consumers through independent, health and organic stores and build upon the success we have seen already during the first half of 2009.”
The new range will be available in robust, cellophane-free, 80% recycled cardboard boxes and will contain chlorine-free, fully compostable tea bags. The teas will be available from September, RRP £2.19 for a box of 25 tea bags.
Source: Make us a brew!
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