The Hershey Company has launched a triple chocolate variant of its Cookie Layer Crunch product, available in the US.
Made from chocolate crème, chocolate cookie bits and milk chocolate, the product joins three other Cookie Layer Crunch flavours: caramel, vanilla crème, and mint crème.
Initially launched in December 2016, the range features Hershey’s chocolate with layers of cookie pieces.
The line is available in an assortment of sizes: 1.4oz bar (all flavours), 2.1oz king size bar (offered in triple chocolate, caramel, and mint), 3.5oz extra-large bar (caramel only), and the 6.3oz nine-piece bag (all flavours).
Hershey’s Franchise senior brand manager Edward Edson said: “Following the successful launch of Hershey’s Cookie Layer Crunch last year, it was evident that Hershey fans couldn’t get enough of the delicious layers of our newest innovation in chocolate treats.
“Due to the popularity of the product, the brand wanted to expand our flavour profile of Hershey’s Cookie Layer Crunch to offer more delicious combinations and from that we developed triple chocolate.”
Alongside the new flavour offering, The Hershey Company is rolling out a new advertising campaign called ‘Get Layered’. It features commercials which are meant to glorify the importance of layers in the chocolate treat and in everyday life.
Edson added: “The new campaign taps into the insight that consumers find adding layers to food/life makes the experience better. This idea sparked, what we believe to be, compelling and unique creative that will air across TV, social and online.”
© FoodBev Media Ltd 2018
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