This new research and development hub will enable Hershey to quickly develop, test and launch new products customised to the tastes of consumers in China and across the Asia region.
China is Hershey’s fastest growth market, moving from number seven to number three in chocolate share in just five years, with overall chocolate share more than quadrupling by 2012.
The two-floor, 22,000 sq ft facility is a significant investment in the China market and will house R&D laboratories, a pilot plant for the chocolate and sweets & refreshment categories, and a development centre for emerging product offerings. It will also feature a sensory area, creativity centre, packaging development section and research laboratory.
It will initially employ 12 scientists and product developers, and includes office space for up to 32 engineers and innovation staff.
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