India is the first international market for the Jolly Rancher brand outside of North America in the brand’s 65-year history.
The lollipops will come in three flavours: Green Apple, Watermelon and Mango. Mango was developed specifically for the India market. The three flavours were tested with Indian consumers, who gave them high scores for appeal and delivering uniquely bold, fruity flavours.
The launch of Jolly Rancher in India will contribute to The Hershey Company’s focus on global growth. The Indian confectionery market is one of the fastest-growing markets in the world with a strong double-digit annual compound growth rate of about 18%.
Jolly Rancher is one of five brands that Hershey has identified as ‘global brands’ that will drive the company’s worldwide growth over the next several years.
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