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The Hershey Company is expanding its Whatchamacallit range with the introduction of a new chocolatey crisps and peanut butter candy bar.

Whozeewhatzit – which marks the Whatchamacallit brand's first new bar in a decade – was named in a competition held last year.

The new offering features an added peanut butter crème layer and rice crisps, all covered in a chocolatey candy.

“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said Jenna Hamm, Whatchamacallit brand manager.

“There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”

The new bar will be available in a 1.5oz standard size (SRP $1.11) and a 3oz king size (SRP $1.66) at retailers nationwide in the US, starting next month.

Hershey recently unveiled Kit Kat Thins, a new thinner version of the classic chocolate and wafer snack.