Highland Spring has unveiled major new brand campaign titled ‘Brave By Nature’ as part of a £5 million investment.
Spearheaded by a new TV advert, the company hopes the six-month campaign will reach upwards of 72% of UK adults across social media, PR and Sky TV sponsorship.
The advert depicts a James Bond-esque figure landing from a parachute jump before running through stunning Scottish scenery to make a perilous leap on to a speeding train. It becomes clear that the sequence is in his imagination as the scene snaps back to reveal a busy Edinburgh street. The same man has, in reality, made it onto a packed commuter bus and, looking rather pleased with himself, sips from a bottle of Highland Spring.
Head of consumer marketing at Highland Spring Group Karen Crowley said: “Highland Spring water has been naturally driven through Perthshire’s Ochil Hills, and our consumers are naturally driven to do more every day. Together, this is Brave By Nature.
“It’s not just about dealing with whatever life throws at you – it’s having the thirst to make the most of it and turn every day into a good day and we are here to provide the necessary hydration to help consumers achieve this. That’s what Brave By Nature is all about and we’re proud to say it’s our biggest, bravest Highland Spring campaign yet.”
The news comes on the back of a major packaging refresh which launched in April and features a typically Scottish landscape on the label.
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