Hillview-owned hemp-infused seltzer brand, Kaló, is adding four new ‘summer-ready’ flavours to its line-up.
The new offerings will be sold in a four-flavour variety pack and include black cherry, ruby red grapefruit, ginger lemonade and blood orange mango variants.
Kaló seltzers come in 12oz cans and feature 15mg of high-grade, full-spectrum hemp. Each drink contains only five ingredients, 15 calories and 2g of sugar.
Launched last year, Kaló was created by Hillview, a New Jersey-based medical marijuana company, which supplies the hemp used in the sparkling beverages.
Kaló’s seltzers are vegan, gluten free and kosher certified. The beverages are formulated with patent-pending, water-soluble hemp extract which Kaló says is absorbed through the stomach lining, rather than through the liver as with traditional hemp oils, and gives the products their “rapid-onset effect”.
“Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids without derailing your day,” said Ken VandeVrede, CEO of Hillview.
“Our flavours are carefully crafted using only the most premium ingredients, delivered in a patented water-soluble formula that produces desired effects in under five minutes.”
Kalo can be purchased in convenience stores, natural markets and independent grocery stores in ten US states: New Jersey, New York, Connecticut, Florida, Maine, Ohio, Pennsylvania, North Carolina, Georgia and Wisconsin.
VandeVrede continued: “With eight hemp-infused seltzers in the market and a THC beverage on the way, we’re focused on building strong retail partnerships and brand fans in our own backyard, with plans to expand our retail footprint nationwide within the year.”
© FoodBev Media Ltd 2021
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