Hindustan Coca-Cola Beverages (HCCB), Coca-Cola’s Indian bottler, has today announced it aims to be a $2.5 billion company by 2020.
The company, which manufactures, packages and distributes beverages under The Coca-Cola Company trademark, aims to expand its drinks offering in the coming years.
It will set up a premium division to service customer requirements around niche and premium beverages: smartwater, frozen fruit desserts, mixers and tonic water.
Under its Minute Maid and Maaza brands, the company has achieved significant scale in the sale and distribution of an extensive range of juices. As part of its growth, it aims to open 1 million new outlets by 2020. It currently distributes its products in 2 million outlets across 25 Indian states.
The company’s 2020 plans focus on the following five priorities: being consumer and customer centric, driving revenue growth, building a strong and agile system that has efficiency as its core, digitising the enterprise, and unlocking the power of employees.
HCCB CEO Christina Ruggiero said: “In my time as CEO, I have focused on listening to our employee base. It was very clear from our research, conversations and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities.
“Changes of this nature take time to seep in, but our associates are committed to ensuring that HCCB is key fixture in India’s consumer landscape and delivering the growth that we know is possible in India.”
HCCB owns and operates 21 factories in India. It also sources from and supports 11 contract packers’ plants.
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