Israel-based Hinoman has developed a food technology platform that will allow companies to grow a high-protein leafy green vegetable safely and quickly, ensuring a year-round supply to consumers.
The environmentally friendly cultivation system uses advanced hydroponic technology to completely control and optimise a plant’s growth. Economically competitive, it ensures the plants are pure, clean, uncontaminated and free from pesticides and other undesirable residues.
Its development could ensure a supply of vegetable protein regardless of the season, and coincides with rising global protein consumption. According to Lux Research and Frost & Sullivan, worldwide protein demand will reach nearly 950m metric tons during the next 40 years, increasing at a rate of 8.6% per year. Hinoman’s new technology could move the emphasis away from unsustainable meat and seafood protein, which could account for as much as one third of the global protein supply in four decades time.
Hinoman CEO Ron Salpeter said: “We hope our high-tech technology can contribute not just to reducing global malnutrition challenges, but also toward how people will eat healthy, sustainable food in the future. It is exciting to lead the Hinoman team and help pave the way toward production of continuous, year-round and inexpensive whole vegetarian protein.”
Hinoman vice president of business development Udi Alroy added: “Hinoman’s revolutionary eco-green technology is effective on small, large or even industrial scales. This new food-tech platform can be easily scaled up to meet both immediate and long-term demands. Decision makers in food companies must choose safe, careful and reliable suppliers, especially when it comes to clean, environmentally friendly protein sources. Hinoman offers a complete, innovative package for a highly nutritious, trusted and safe supply of this critical nutrient, at an affordable and stable cost.”
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