2 Sisters-owned Holland’s Pies has entered the vegan category for the first time with the launch of a Vegan Roll, as it aims to meet the ever-increasing demand for the sector.
The UK baker says its new product resembles a sausage roll in appearance but contains soya and wheat protein, mushrooms and fried onions, which are encased in flaky pastry that is seasoned with parsley.
Vegetarian Society ‘Vegan Approved’, the Vegan Roll can be cooked from fresh in the oven in 18 minutes or from frozen in less than 30 minutes as it aims to recreate the ‘fresh from the bakery’ experience at home.
According to Holland’s Pies, its new product provides a convenient, on-the-go snack for vegans and those looking to cut down on their meat consumption.
Leanne Holcroft, brand manager at Holland’s Pies, said: “We are incredibly excited to launch our first ever vegan product, after receiving lots of feedback from fans following the launch of our extended vegetarian range in 2019.
“In January alone, over 400,000 people signed up to take part in Veganuary to reduce their meat-consumption and sample the vegan lifestyle, so it is important for us to tap into newer emerging markets and food trends.”
Established in Lancashire in 1851, Holland’s Pies’ portfolio includes pasties, pies and sausage rolls across the chilled and frozen aisles which can be purchased through various supermarkets and the foodservice industry, such as fish and chip shops.
The Vegan Roll is available in Morrisons stores across North West England for an RRP of £1.25.
© FoodBev Media Ltd 2019