Honda has built what it claims is the world’s first mass production car powered by hydrogen. The only emission from its exhaust is clean water, which Honda says is drinkable, so it has bottled it and created H2O, a car-fuelled water brand available in selected Australian Honda dealerships.
The company’s Australian team came up with the concept, and the bottles are now being marketed to the public, with distribution plans to stock the drink inside fridges at Honda locations and dealerships to directly target drivers ‘to further the conversation about hydrogen fuel’.
According to Honda Australia’s general manager of communications & customer, Jason Miller, the H2O brand is ‘an engaging way’ for the company to demonstrate its commitment to reducing its environmental footprint.
The FCX model (commonly referred to as Fuel Cell eXperimental) also hints at Honda’s next generation of zero emission fuel cell vehicles, expected to launch in the US and Japan in 2015, followed by Europe.
Here’s a movie that explains the concept:
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On the Honda Australia website, there’s a message saying: The FCX Clarity is the world’s first production hydrogen fuel-cell car. As a result, it emits nothing from its exhaust but pure water. Water so pure, in fact, that the FDA has confirmed you could drink it.
Bearing in mind its international audience, it goes on to say: Don’t worry – if you’re holding a bottle of our specially produced H2O water in your hand right now, you’ve been drinking plain old spring water. If you want to taste the real thing, you’ll have to travel to California, Japan or the UK, where the FCX is currently available.
Source: Edie/YouTube/Honda Australia
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