Hormel Foods introduces Skippy peanut butter fruit bites

Hormel Food’s Skippy brand has released a new fruit-filled peanut butter snack, inspired by the classic combination of peanut butter and jelly.

Skippy P.B Fruit Bites feature pieces of dried of fruit which are then coated in Skippy peanut butter to replicate the iconic peanut butter and jelly flavour in a convenient snack.

Two flavours will initially be available in the new line: strawberry-flavoured dried cranberry and dried grape, both of which will contain 4g of protein per serving and come packed in 4oz resealable packets.

Aly Sill, brand manager at Hormel Foods said: “We took the classic peanut butter and jelly flavour and created a convenient, on-the-go snack, combining the undeniably smooth taste of Skippy peanut butter and real dried fruit.

“We are thrilled to introduce Skippy P.B. Fruit Bites as the next member of the iconic Skippy peanut butter family of products and a perfect snack for peanut butter and jelly lovers across the country.”

Skippy P.B Fruit Bites will be available in the peanut butter aisle nationwide in US retailers, with a suggested retail price of between $3.29 and $3.69.