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Hostess Brands launches Voortman autumn-inspired wafers
Rafaela Sousa

Rafaela Sousa

10 August 2022

Hostess Brands launches Voortman autumn-inspired wafers

Hostess Brands-owned crème wafer brand Voortman has launched two limited-edition, autumn-inspired wafers in the US. The new flavours include: pumpkin spice and s'mores. The offerings are made without high-fructose corn syrup, artificial colours and flavours, as well as having a light, crispy texture and creamy fillings. "Consumers are ready to indulge in their favourite fall flavours as summer nears its end," said Adam Lisook, general manager of Voortman Cookies. "With classic favourites like pumpkin spice and s'mores being hallmarks of the season, snacking enthusiasts can embrace the fall season and feel good about eating their favourite flavours in delicious crème wafers." Voortman's pumpkin spice and s'mores wafers are available in US stores for an SRP of $3.79 per 10.6oz package.

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