Hostess Brands has appointed Brian Purcell as its new CFO to replace Tom Peterson, who is transitioning to the newly created role of executive vice president, strategy and M&A.
The maker of Twinkies and Zingers snack cakes said the changes will be effective 6 January 2020.
Purcell joins Hostess Brands with more than 20 years of finance, accounting and consumer packaged goods experience.
Most recently, he served as CFO of Rawlings Sporting Goods, where he was responsible for all finance, accounting and IT functions. Prior to this, for nearly ten years, he held executive finance leadership roles at PepsiCo across multiple segments of its businesses.
“We are excited to further enhance and expand our executive leadership team as we position ourselves for the next phase of our organisational development and growth,” said Andy Callahan, Hostess Brands CEO.
“We are fortunate to have a person of Tom’s experience in corporate development and capital markets with Hostess Brands to lead this effort. His efforts will be instrumental as we leverage our sustainable, scalable, profitable operating model and additional platform development to drive long-term financial performance.
“Brian is an incredibly talented finance executive with strong accounting, financial planning and analysis expertise with a broad depth of knowledge in the consumer packaged goods industry.
“Brian’s strong focus on results and operational and business acumen fit well with the Hostess Brands culture. We look forward to his future contributions as we build upon our growth potential.”
In August, Hostess Brands secured a deal to sell its Superior Cake Products in-store bakery business to Sara Lee Frozen Bakery for $65 million.
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