Hostess Brands has expanded its portfolio with the introduction of a new ‘texture-rich’ offering, Hostess Crispy Minis.
Packaged in a resealable, stand-up pouch, the new product features two layers of creamy filling sandwiched between crisp wafers.
The snack comes in two flavours: Cookies & Crème, featuring real cocoa; and Strawberries & Crème, which is made with real strawberries.
Both variants contain no artificial flavours or colours and no high-fructose corn syrup.
“Crispy Minis’ unique combination of crispy, crunchy and creamy textures, combined with its decadent flavour and scent make this new offering from Hostess our most irresistible yet — and incredibly poppable, whenever the urge to snack may strike,” said Chris Balach, brand director at Hostess Brands.
“With our new resealable stand-up pouch, consumers can easily keep Crispy Minis close at hand to enjoy the moment an indulgent craving hits. Sharing is encouraged – but certainly not required.”
Both flavours are available in grocery stores across the US.
Last year, Hostess Brands added new flavours to its Donettes and Coffee Cakes lines.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial