Claire Phoenix is FoodBev Media managing editor – magazines. This is a personal blog and views expressed are her own.
What is it about animals and beer or cider? It must just be that there’s something more memorable about animals as brand icons.
Take Merrydown cider’s fiddle-playing fox, or Orchard Pigs’ truffler pig “rooted in Somerset”. When it comes to beer, we have Old Thumper using the slogan “full of flavour craft beer” from Ringwood Brewery with a jolly line drawing of a boar, complete with tusks, on its label. Rapidly growing, crowdfunded BrewDog has a strong new label for its range incorporating a very modern dog logo. It is Badger Beers that take the winning slot though, with names such as Hopping Hare and Poacher’s Choice making up a beautiful mixed box of Badger’s Sett.
© FoodBev Media Ltd 2024