While trade shows give you a great opportunity to meet prospective clients and grant proper face-time with the buyers, it isn’t as easy to attract retailers’ attention when the exhibition halls are swarming with competitors. That is why you must integrate both channels to make the most out of your marketing efforts.
Here are five surefire ways to stand out from the crowd at trade shows, while making sure that you keep the conversation going online.
Plan ahead
Start your preparations early and know what you’re up against. Build up your audience’s expectations ahead of the event.
Get involved
See what marketing options are available at the show. Most events come with awards shows and competitions that provide exposure both at the event and online.
Share the joy
Give away something unusual and create some buzz around your promotions at the show. Don’t forget to engage your online followers too!
Join the celebration
Have fun at the booth and attract lines of people with creative stunts. Go live on social media and invite your social circles to celebrate with you.
Get interactive
Use virtual reality tools, gamification and live videos to ensure your business is the one being talked about.
The World Food Innovation Awards, hosted at Hotelympia, is a longstanding global awards scheme that is a fantastic way to help bolster and enhance your brand. Find out how these awards can help you. Learn more…
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.