How to stand out at trade shows

It can be difficult for businesses to decide where to channel their marketing budgets, especially when it comes to choosing between the targeted trade shows and online advertisement options. The answer to the question, of course, is never a simple yes or no.

While trade shows give you a great opportunity to meet prospective clients and grant proper face-time with the buyers, it isn’t as easy to attract retailers’ attention when the exhibition halls are swarming with competitors. That is why you must integrate both channels to make the most out of your marketing efforts.

Here are five surefire ways to stand out from the crowd at trade shows, while making sure that you keep the conversation going online.

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Plan ahead

Start your preparations early and know what you’re up against. Build up your audience’s expectations ahead of the event.

Get involved

See what marketing options are available at the show. Most events come with awards shows and competitions that provide exposure both at the event and online.

Share the joy

Give away something unusual and create some buzz around your promotions at the show. Don’t forget to engage your online followers too!

Join the celebration

Have fun at the booth and attract lines of people with creative stunts. Go live on social media and invite your social circles to celebrate with you.

Get interactive

Use virtual reality tools, gamification and live videos to ensure your business is the one being talked about.

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Think exposure. Think awards. 

The World Food Innovation Awards, hosted at Hotelympia, is a longstanding global awards scheme that is a fantastic way to help bolster and enhance your brand. Find out how these awards can help you. Learn more…

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