Bringing the Movember campaign into UK supermarkets, HP Sauce will release specially branded Movember bottles into stores from 15th October. The 2.5m limited edition bottles will bear the campaign’s signature moustache alongside this year’s motivational tag line, ‘Saluting Mo Bros this Movember’.
HP Sauce’s collaboration with Movember will also be supported via challenges and competitions on the HP Facebook page, with over £10,000 in Mo fund top ups and limited edition prizes being awarded throughout the month.
HP Sauce will also have an HP Mo Tor, attending Mo Runs in Manchester’s Heaton Park and London’s Battersea and Greenwich Parks. The team led by The HP Motivator will be spurring on runners at the events, hosting pre-event warm-ups and post-event congratulations by presenting Mo Bros and Mo Sistas with the ultimate reward of a bacon sandwich as they cross the finish line.
For the first time, HP Sauce will also be visiting Mo Bros and Mo Sistas at Universities across the UK to drum up additional moustache-growing support. At the end of the campaign, the university with the largest participation in Movember will enjoy a visit from the HP’s Mo Tor, which will give out bacon sandwiches in thanks to the student body for their support.
Shane Shortman, brand manager HP Sauce, comments: “We are so proud to continue HP Sauce’s partnership with Movember for the third year running. It’s a fantastic cause, and we are fortunate to be able to use our platforms to drive awareness of the charity and the great work they do.
“We had a great response last year, and our added university outreach saluting and recruiting 2013’s Mo Bros will create even more noise, growing support for the charity while encouraging men to grow their mos!”
For more information about the charity and to register to grow a Mo, visit Movember.com
Source: Heinz
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