A brand new powdered food has launched in the UK, offering consumers a complete nutritional solution without the need for actual food.
Huel powder is made from a blend of protein, carbohydrates and fats alongside a specific blend formulated to provide the recommended daily intake of vitamins, removing the need to eat food, the brand said. Its development promises to increase the convenient offering to health-conscious Britons and reduces the amount of time needed to prepare and cook nutritious food; Huel takes less than two minutes to mix and provides an entire day’s worth of nutrition.
Included in the recipe for Huel is real food powders designed to deliver the required nutritional recommendations; rice and peas for protein, oats for carbohydrates and flaxseed, sunflower and coconut for fat. The product, billed by its maker as “a complete diet in itself”, costs less than £6.50 per day or the equivalent of £45 each week.
Huel founder Julian Hearn said: “This product has been a long time in the making; it seems that it wasn’t so long ago that we could only imagine a world where we’d be able to consume everything our bodies needed without having our time taken up by planning and preparing meals – not to mention the washing up afterwards! This is now a reality for British consumers and we are excited to see how Huel changes the face of health for customers. Not only does the powdered food alternative free up the time and money traditionally spent on food for so many people here in the UK, it does so without compromising quality or nutritional value.
“At every stage of the development process, our priority has been to keep the product as clean, true to life and as wholesome as possible. We have achieved our goal of delivering a balanced and healthy diet with 100% of the recommended nutritional value, without a lettuce leaf in sight! This is a real revelation for busy people wanting to keep their diet in check or simply wanting a fuss-free way to fuel their bodies.”
© FoodBev Media Ltd 2020
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