Beanstalk will look for best-in-class licensing partners across a range of food and non-food items, including ice cream, chocolate, biscuits, cake decorations, syrups and flavoured teas, as well as authentic American bakeware, kitchen textiles and kitchen appliances.
Tarek Malouf, founder and managing director of The Hummingbird Bakery, said: “Following the success of our cookbooks and with the ever-increasing popularity of our stores, consumers are now asking us for new ways to enjoy the brand and for the authentic materials to try our recipes at home. Through licensing, we will be able to offer customers Hummingbird Bakery branded products to create their own Hummingbird experiences, as well as being able to enter general grocery stores with new and exciting food categories that build on The Hummingbird Bakery’s most popular flavour profiles.
“We look forward to growing our retail presence in new areas together with Beanstalk, one of the world’s leading specialists in building brand licensing programmes.”
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