London-based Hydrate.Direct has employed the latest in Internet of Things (IoT) technology, using a ‘smart button’ that allows customers to order more water for their cooler in a single touch.
The button – like the Amazon Dash button used by major FMCG companies – is a secure WiFI-connected device that can be set up by the customer in minutes. It is pre-configured to know the customer’s delivery and payment details, and what quantity of bottled water they want with each order.
Customers with the Hydrate.Direct button simply press the button when their water is running low and receive a new water delivered the next day.
Hydrate.Direct is one of the first UK SMEs to be accepted onto Amazon’s IoT Enterprise Program (within Amazon Web Services – AWS). As well as using their IoT button, they utilise Amazon’s cloud technology and Lambda functionality. This secure set-up is robust, scalable, and dynamic: they can respond to demand quickly, and adjust the button functionality if needed to different types of customers.
The company is looking to roll out in the US, and Australia, where the demand for a reliable water delivery service for bottled water is strong within the domestic as well as office market.
Hydrate.Direct sells only natural British mineral water, bottled at source in Scotland, and its coolers are manufactured in the UK by Ebac.
© FoodBev Media Ltd 2019
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